tag:blogger.com,1999:blog-1603438996450817644.post249674231947099651..comments2024-01-12T01:56:21.933-08:00Comments on chokka blog: Google’s latest data give-awayKevin Haguehttp://www.blogger.com/profile/14587343060415859159noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-1603438996450817644.post-31463599744479840372010-03-07T15:18:28.813-08:002010-03-07T15:18:28.813-08:00Thanks for the great post about Ad Planner. For w...Thanks for the great post about Ad Planner. For website traffic specifically, Ad Planner uses a hybrid methodology that combines Google sample data (the sources you listed in your post) with direct measured site traffic data from site that opt-in their Google Analytics data. This combination of direct + sample sources allows us to identify and remove bias in the estimates. <br /><br />Here's a doc we recently updated in our help center explaining our methodology.<br /><br />http://www.google.com/support/adplanner/bin/answer.py?hl=en&answer=175532<br /><br />Thanks,<br />- Wayne<br />Product Manager, DoubleClick Ad PlannerAnonymoushttps://www.blogger.com/profile/03166642157931549824noreply@blogger.com